Unveiling New Products and Innovations
At the heart of the show was the renowned New Products Showcase in the Lower South Hall, featuring thousands of the industry’s newest and most exciting products. Over 1,300 product entries competed for top honors across diverse categories including Performance, Car Care, Collision Repair, Emerging Tech, and Powersports. Highlights included cutting-edge AI-integrated tools, advanced propulsion technologies covering everything from EVs to synthetic fuels, and revolutionary paint protection films.
What GSWF Brought to SEMA 2025
GSWF once again stood out with its dedication to innovation in paint protection. At Booth 52197, GSWF delivered live film demonstrations showcasing the precision, depth, and performance of their latest Chroma Guard Color PPF series and new surface protection products. Visitors got hands-on experience with next-generation film technology that blends art and science, underlining GSWF’s commitment to pushing the performance and aesthetics of automotive film to new levels. Exclusive merchandising and expert engagement made the GSWF booth a hub for both seasoned installers and car lovers alike.
Highlights and Industry Impact
Visit the GSWF store to explore the latest in paint protection innovations inspired by the 2025 SEMA Show and experience firsthand the precision and quality that sets industry standards. The 2025 SEMA Show perfectly embodied the spirit of automotive innovation, and GSWF is proud to be at the forefront of this exciting industry evolution.