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2025 SEMA Show Experience: The Automotive Universe Returns

The 2025 SEMA Show took over the Las Vegas Convention Center from November 4-7, marking the ultimate gathering for the automotive aftermarket industry. With over 4.6 million square feet of exhibit space and more than 2,000 exhibitors, this event was charged with innovation, passion, and groundbreaking technology at every turn. The energy was electric as OEMs like Ford Performance, Toyota, and Nissan showcased their latest advances alongside emerging companies pushing the boundaries of automotive performance, personalization, and protection.
December 3, 2025 by
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Unveiling New Products and Innovations

At the heart of the show was the renowned New Products Showcase in the Lower South Hall, featuring thousands of the industry’s newest and most exciting products. Over 1,300 product entries competed for top honors across diverse categories including Performance, Car Care, Collision Repair, Emerging Tech, and Powersports. Highlights included cutting-edge AI-integrated tools, advanced propulsion technologies covering everything from EVs to synthetic fuels, and revolutionary paint protection films.

What GSWF Brought to SEMA 2025

GSWF once again stood out with its dedication to innovation in paint protection. At Booth 52197, GSWF delivered live film demonstrations showcasing the precision, depth, and performance of their latest Chroma Guard Color PPF series and new surface protection products. Visitors got hands-on experience with next-generation film technology that blends art and science, underlining GSWF’s commitment to pushing the performance and aesthetics of automotive film to new levels. Exclusive merchandising and expert engagement made the GSWF booth a hub for both seasoned installers and car lovers alike.

Highlights and Industry Impact

This SEMA Show was not just an event but a global stage where new automotive trends took center spotlight—from AI-driven vehicle inspection tools to innovative materials redefining protection and performance. The addition of the International Pavilion reinforced the SEMA Show’s role as a worldwide hub for industry connection and commerce. The open-to-the-public day allowed automotive enthusiasts to glimpse behind the scenes at the innovation fueling tomorrow’s aftermarket products.

Visit the GSWF store to explore the latest in paint protection innovations inspired by the 2025 SEMA Show and experience firsthand the precision and quality that sets industry standards. The 2025 SEMA Show perfectly embodied the spirit of automotive innovation, and GSWF is proud to be at the forefront of this exciting industry evolution. 


December 3, 2025
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Can Paint Protection Film (PPF) Be Removed Safely?
Paint Protection Film (PPF) is an excellent investment to keep your vehicle’s paint flawless from scratches, chips, and UV damage. But a common question from vehicle owners and installers alike is: Can PPF be removed safely without damaging the paint underneath? The answer is yes - with the right approach, PPF can be carefully and safely removed.